I help consumer brands navigate through disruption and unlock purpose-driven growth.

Some of the companies that I have worked with:

About me..

With a background in strategy & insights, I work for global consumer brands on a variety of projects, always thinking consumer-first, and recognizing disruption as a way to secure long-term, sustainable and coherent growth.

After working both client and agency-side in Switzerland and the UK, I decided to leverage my industry knowledge and strategy expertise and embark on a new journey as an independent consultant. I assist consumer brands - mainly food & beverage companies - in identifying strategic ways to grow, whether through new distribution channels, expanding into new categories, developing impactful partnerships or collaborations or optimising their current portfolio to increase performance with retail partners.

An overview of the types of projects I can help you with:

  • I conduct consumer and market trends reports, as well as category and competitive analysis to help you better understand overall market dynamics and opportunities.

  • I help you define the optimal distribution strategy for your brand, and make sure your products are in the right place to reach your target customers. The goal is to identify current gaps and opportunities and define the optimal omnichannel strategy for your brand.

  • I review category dynamics and drivers and help you craft a compelling sell-in story for your brand to boost commercial success and drive category growth with your key accounts.

  • Need help launching your brand, a new product, entering a new market or evaluating the right opportunities? Together, we will agree on a tailor-made solution to meet your objectives.