Guiding consumer brands through disruption by turning market shifts into brand strategies that resonate.

clara ludmir

A bit about me..

With a background in strategy & insights, I partner with consumer brands to help them find clarity in today’s consumer world, and turn disruption into opportunity.

After years on both the client and agency side in Europe, I ventured on my own to offer hands-on, strategic support to brands looking for both a data-driven and creative mind to refine parts of their brand strategy. Whether it’s entering new channels, expanding into new categories or reviewing your product portfolio for retail success, I help you connect the dots and make confident decisions optimized for today’s modern brand landscape.

Some of the companies that I have worked with:

An overview of the areas I can help you with:

  • I conduct consumer and market trends reports, as well as category and competitive analysis to help you better understand overall market dynamics and opportunities.

  • I help you define the optimal distribution strategy for your brand, and make sure your products are in the right place to reach your target customers. The goal is to identify current gaps and opportunities and define the optimal omnichannel strategy for your brand.

  • I review category dynamics and drivers and help you craft a compelling sell-in story for your brand to boost commercial success and drive category growth with your key accounts.

  • Need help launching your brand, a new product, entering a new market or evaluating the right opportunities? Together, we will agree on a tailor-made solution to meet your objectives.