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claraludmir
Writing
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claraludmir
Writing
Consulting
Contact
Writing
Consulting
Contact

A selection of pieces I’ve written, mainly about the brands and retailers innovating and disrupting their categories.

I write about inspiring brands that are exceptional in executing a unique vision throughout, and the retailers embracing lasting trends to deliver experiences customers long for and expect. Most of my coverage can be found on Forbes.com.

From Alpine Trails To City Streets, Salomon Is In It For The Long Run

How Touchland Became An $880 Million Hand Sanitizer Brand

How GAP, Polaroid Or Fila Turn Nostalgia Into Revived Brand Growth

From Swipe To Sale, Social Selling Platforms Are The New Storefronts

Merit And The Beauty Of Minimalism

Why Natural Food Grocers Are Going All In On Clean Beauty

How Phlur Is Reshaping The World Of Modern Fragrance

Inside The Boom Of Social Wellness Clubs
AI And Retail Design: The Future Of In-Person Brand Experiences

Why GenZ Is Drinking Less And What This Means For The Alcohol Industry

How Hospitality Is Influencing The Future Of Retail And Elevating Brand Experiences

3 Ways Grocery Brands Can Compete Amidst Inflation And Private Label Momentum

Quick Commerce Apps Like Getir Are In Need Of Fast Reinvention To Survive

How Lululemon, Starbucks And Nike Boost Brand Engagement Through Community Retail

Nike Looks To Boost Wellness Credentials With Nike Well Collective

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Contact: hello@claraludmir.com All rights reserved © 2025 - Clara Ludmir